Increasingly, the internet is becoming the source of reference for the Arab world. Deprived of free access to information over many years, young people have been quick to exploit the new freedoms the internet offers.
The accessibility of the internet in Arabic-speaking countries, as well as its anonymity, makes it one of the most effective tools for evangelism and discipleship among Muslims. Today’s generation is looking for interactive and relational media, free from government censorship. The central importance of social media in the Arab world has been underlined by its use in recent events. Graffiti on the walls of Tunis after the Jasmine Revolution reads, ‘Thank you, Facebook’. In 2010, 680,000 people landed on the Maarifa website through a search of the internet. It is essential that the Christian message be available to people where they are asking meaningful questions. Today, that means a Christian Arabic presence on the internet. By using the internet, Arab World Media is able to reach thousands of Muslims who would not have an opportunity to hear the gospel through traditional evangelism strategies.
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